Nestlé Singapore pours in S$200,000 for Youth Olympic Games training
February 19, 2010
Contributed by Samantha See
Dr Vivian Balakrishnan (in red): “I would just like to offer our appreciation for the support by this company (Nestlé Singapore) and hope that more companies would follow in its footsteps and understand that sports is a ready-made vehicle to build brand equity, brand recognition and as well as a long-term relationship.” (Photo courtesy of Samantha See)
Seng Kang Primary, February 19, 2010 – The Singapore Sports Council (SSC) and Nestlé Singapore signed a Memorandum of Agreement (MOU) today for a year-long agreement to champion youth sports development and learning through play.
Said sports minister Dr Vivian Balakrishnan: “Well, I was very happy to be here for this MOU signing, the relationship with Nestle Milo and Singapore Sports has been a very long-term relationship over 5-6 decades. I think almost every child in school taking part in sports will remember the cold Milo drinks.
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Kingsmen sign up as Youth Olympic Games event managment sponsor
February 18, 2010
Contributed by Lee Wai Leng
Thursday, February 18, 2010 – Kingsmen Creatives Ltd has joined the Singapore 2010 Youth Olympic Games as its Official Events Management Services Sponsor. The company is providing consultancy services to the Singapore Youth Olympic Games Organising Committee (SYOGOC) for venue planning sessions and preparing the drawings, plans and detailed specifications for overlay works at the sport competition venues as well as Culture and Education Programme sites.
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Singapore to host Canoe Marathon World Championship in 2011
February 10, 2010
Contributed by Samantha See
Wednesday, February 10, 2010 – The International Canoe Federation (ICF) has announced that Singapore has been elected to host the 19th ICF Canoe Marathon World Championships, scheduled to take place from 22 to 23 October 2011. Jointly organised by the ICF and the Singapore Canoe Federation (SCF), the World Championships in 2011 will be the first to be hosted by an Asian country.
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Singapore gets first synthetic ice skating rink
February 5, 2010
Contributed by Sue-Anne Chng
Singapore’s first synthetic ice rink is situated on SAIS’s foundation campus. (Photo courtesy of Sue-Anne Chng)
Friday, February 5, 2010 – Stamford American International School (SAIS) today announced Singapore’s first synthetic ice skating rink on the school’s Foundation Campus at Lorong Chuan.
Working in collaboration with the Singapore Ice Hockey Association (SIHA), this trial of the technology aims to make ice skating and ice hockey more accessible in tropical Singapore and offer quality ice sport programs to students.
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Chinese sports brand Li-Ning pumps in $8.8 million into Singapore badminton
February 1, 2010
Singapore, February 1, 2010 – Chinese sports brand Li-Ning will be sponsoring the Singapore Badminton Association (SBA) to the tune of S$8.8 million. The sponsorship is a combination of cash and value-in-kind over a four-year period from 2010 to 2013.
“Our strategic direction from 2009 and subsequent next five years, will involve overseas market development, together with our aim to become the sporting brand synonymous with Badminton,” said Ms Vivien Lim, the general manager of Li-Ning Sports Singapore Pte Ltd.
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SAA to look for agencies to market commercial rights for Singapore Marathon
December 16, 2009
By Steven Yeo
Road running in Singapore needs something new. It’s a new decade and a new world. Having grown from 2,000 runners in Year 2000 to 50,000 in Year 2009, the Singapore Athletic Association (SAA) is inviting sports marketing experts to collaborate and bring Singapore road running to a new height. More new quality events, more integration of events, more new runners.
At stake are the commercial rights of Singapore Marathon, the Singapore Cross Country, the Singapore Road Relay and new events which can be created to raise the quality of the running scene. The estimated value of National running events is about $5m in 2009 and should be expected to double by 2020.
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Singapore give up hosting rights to 2013 SEA Games; unlikely to host in 2015 as well
December 9, 2009
Story by Colin Tung/Red Sports
The Sports Hub has been plagued with numerous delays, and with the latest announcement, Singapore will not be able to host the 2013 SEA Games. (Photo © Leslie Tan/Red Sports file photo)
Wednesday, 9 December, 2009 – It is official.
After much speculation resulting from the numerous delays to the construction of the $1.87 billion Sports Hub at Kallang, Singapore National Olympic Council (SNOC) secretary-general Chris Chan confirmed on Tuesday that Singapore will not be hosting the 2013 South East Asian (SEA) Games.
And it is unlikely that we will host it in 2015 as well.
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New Balance back in the running for Singapore Marathon
December 5, 2009
By Les Tan/Red Sports
New Balance country representative Patrick Wong speaking at the launch of the official race tee for the Singapore Marathon earlier this year in September. (Photo 1 © Les Tan/Red Sports)
When the estimated 17,000 runners start off on their 42.1km marathon tomorrow, another chapter in the battle between running shoe brands for market supremacy will also take place.
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Singapore Airlines to sponsor 2010 Youth Olympic Games
December 4, 2009
By Singapore Youth Olympic Games Organising Committee
Friday, December 4, 2009 – Singapore Airlines is now the Official Airline for the inaugural Youth Olympic Games (YOG) to be held in Singapore in August 2010.
The Singapore Youth Olympic Games Organising Committee (SYOGOC) and Singapore Airlines today announced that they have signed a sponsorship agreement, under which the Airline will provide air tickets, carriage of airfreight, as well as publicity of the Games through its proprietary media channels.
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SIM sponsors Singapore Open Windsurfing Championship for three years
December 1, 2009
Contributed by Timothy Khoo
Tuesday, December 1, 2009 – SIM Global Education, one of the largest private education and training institutions in Singapore, has taken up a three-year title sponsorship of the Singapore Open Windsurfing Championship, the biggest event on the Singapore windsurfing calendar.
The 2010 edition which will take place from 8 to 10 January 2010 will be renamed the SIM 29th Singapore Open Windsurfing Championship.
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PSA comes onboard as sponsor for Singapore 2010 Youth Olympic Games
November 18, 2009
By SYOGOC
SINGAPORE, 17 November 2009 – The Singapore Youth Olympic Games Organising Committee (SYOGOC) and PSA have signed a sponsorship agreement, under which PSA will be the Official Maritime and Shipping Sponsor for the inaugural Youth Olympic Games (YOG) to be held in Singapore in August 2010.
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Regional readers find Red Hoops via Google
November 17, 2009
Basketball fans hungry for news about the fledgling ASEAN Basketball League (ABL) are finding Red Hoops via the Google search engine.
Red Hoops is a basketball-only site set up by the Red Sports crew to cater for fans of the ABL.
A Filipino fan using Google in the Philippines got Red Hoops as the first two search results with the search terms, “standing of philippine patriots in ABL“.
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IOC awards Singapore 2010 Youth Olympic Games broadcast rights
November 15, 2009
Issued by Singapore Youth Olympic Games Organising Committee
Singapore, Friday, November 13, 2009 – The International Olympic Committee (IOC) today announced agreements with MediaCorp, SingTel and StarHub to become the official broadcasters within Singapore for the inaugural Youth Olympic Games in Singapore in 2010.
Olympic Broadcasting Services (OBS), the host broadcast subsidiary wholly owned by the IOC, will be responsible for delivering to these three organisations, as well as to broadcasters around the world, a number of live broadcast feeds and a 24-hour Youth Olympic News Channel, which will incorporate two daily highlight programmes. The coverage will embrace all broadcast platforms, including free-to-air television, radio, cable television, mobile phone and online.
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Singapore Slingers secure Greenfields as major sponsor for ASEAN Basketball League
November 4, 2009
Press release from Singapore Slingers
Singapore, November 4, 2009 – The Singapore Slingers have announced that Milk Company Greenfields has become a major sponsor of the team through their title sponsorship of the Slingers school development programme. The sponsorship is effective immediately with signage and sponsor benefits to be in place for the Slingers next home game, Sunday, November 22nd, when the Slingers host the KL Dragons at the Singapore Indoor Stadium.
Edgar Collins, CEO of Greenfields said, ”We have been watching the development of the Slingers as they commenced participation in the ASEAN Basketball League. We were very interested in joining their schools development programme and its very unique position in the Singapore market.
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Red Sports gets covered on SG Entrepreneurs
October 21, 2009
The folks at SG Entreprenuers did a story on Red Sports.
We think they were just curious why anyone is mad enough to do a site like this in Singapore. ; )
You can read the story at: www.sgentrepreneurs.com
You can read the story at: www.sgentrepreneurs.com
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