Sports Marketing

OCBC will blow $2.1 million over 3 days at Singapore Grand Prix

Ed's note: OCBC clarified that they only bought 100 3-day passes at $7,500 per head for 300 guests. See amendments and comments below. By Les Tan The Singapore F1 Grand Prix is coming to Singapore on September 26. While the F1 naturally shows up in the sports pages, it is not what you would classify a normal sport activity. Not when you hear how our local bank OCBC is planning to blow $2.1 million $750,000 ...

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Red Sports readers have gone through 4 million pages

Two nights ago, this site slipped past the 4-million page view mark. That's 4 million pages read since Red Sports went live on February 1st, 2007. In the last 30 days, according to Google Analytics, about 1,500 readers a day visit this site. ...

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A Liverpool-branded sofa, anyone?

Courts (Singapore) Limited announced a marketing tie-up with Liverpool Football Club earlier this week that covers Singapore and Malaysia. This is the latest in a string of tie ups between English Premier League clubs and Singapore-based brands. ...

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Rugby players see red over black

The Singapore Rugby Union recently announced a new jersey for the national team. Singapore, with red and white in its national flag, will now wear...black. ...

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3 million page views. 42 interns.

I know, I know. Posts like these are immodest. But it's 3 million page views after all. Since we celebrate the fastest, highest, strongest on redsports.sg, hitting the 3-million mark calls for a little celebration because we've reached a new high. ...

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