Sports Marketing

What do you think of the official theme song for the Youth Olympic Games?

'Everyone' is the title of the official theme song of the 2010 Youth Olympic Games. Sung by Jessica Mauboy, Steve Appleton, Jody WIlliams, Tabitha Nauser and Sean Kington, the video was shot on location in Singapore. ...

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Home United and Coca-Cola give 60 youths a football clinic

Over 60 youths from the Students’ Care Service (SCS) were put through their paces through the Coca-Cola Kicks! Soccer Clinic led by coaches and professional players from Home United Football Club (HUFC). ...

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Marathon runners set for dash down Orchard Road

In a historic first for a marathon in Singapore, participants of the Standard Chartered Marathon Singapore (SCMS) 2010 can look forward to nothing but an experience of a lifetime as they either run down Orchard Road, through Universal Studios Singapore in Sentosa or on the newly opened Helix Bridge, depending on which category they sign up for. ...

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$160.50 last week, $70.62 this week – StarHub makes it cheaper to watch World Cup

Last week, we found out that it would cost you $160.50 to watch the World Cup on StarHub if you were not presently a subscriber. Today, we found out it would cost you only $70.62. It looks like StarHub is tweaking their pricing in a bid to arrest a slow take-up rate. ...

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People’s Association to screen free World Cup in heartlands

The five Community Development Councils (CDCs) and People’s Association (PA) Community Clubs (CCs) have forged a partnership with Singapore Pools, SingTel and StarHub to screen the 2010 FIFA World Cup matches "live" at 16 locations island-wide from June 11th to July 12th 2010. ...

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How angry are people? Enough not to sign up for World Cup?

If you have been following the situation on Facebook, almost 14,000 people have joined the group "Mass Boycott Starhub/Singtel Overpriced World Cup Package". ...

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