Singapore singer JJ Lin wrote a cheer song for the upcoming Youth Olympic Games and it is now receiving airtime on free-to-air television. For those who haven't heard it yet, here it is. ...

For StarHub, you have to sign up for a minimum three-month contract that will cost $89.88. Only then can you sign up for the World Cup package at $70.62, the early-bird price up to May 31st. So the grand total? $160.50. ...

If you are not an existing SingTel user, you will need to pay another additional $53.50 on top of the $70.62 when you get your World Cup package before May 31st. That adds up to a total of $124.12. ...

Never have so many people been so eager to line up to give money to so few. It is finally confirmed that the football World Cup will hit Singapore's television screens after FIFA agreed to a deal with SingTel and StarHub with just over a month to the start of the event in South Africa. ...

Running enthusiasts will be pleased to know that running brand ASICS today signed up as the official apparel sponsor for the inaugural Standard Chartered Marathon Singapore (SCMS). ...

Enterprise Sports Group (ESG), a sports marketing and consultancy firm based in Singapore, has just been appointed by the Badminton World Federation (BWF) as the exclusive Sponsorship agency for the 2nd edition of the BWF World Super Series (2011-2013) after outshining Singapore-based like World Sports Group and International sports giant IMG Sports and Entertainment in the bid. ...

Red Sports just crossed the 10-million page views mark over the weekend. That's 10,000,000. Seven zeroes. ...