Sports Marketing

Tiger Airways sponsors youth football

The Football Association of Singapore (FAS) today unveiled Tiger Airways Singapore as the Official Airline Partner for Singapore’s youth football teams. This includes Under-14 to Under-18 teams in the National Football Academy including the NFA Under-15 team who will be representing Singapore at the inaugural Youth Olympic Games. ...

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Interest in Osim Triathlon sees first drop in 7 years

After years of increasing participation numbers, the 2010 Osim Singapore International Triathlon may need a final sprint down the stretch to match the record of 3,600 who took part in 2009. ...

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Nestle Singapore pours in S$200,000 for Youth Olympic Games training

The Singapore Sports Council (SSC) and Nestlé Singapore signed a Memorandum of Agreement (MOU) today for a year-long agreement to champion youth sports development and learning through play. ...

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Chinese sports brand Li-Ning pumps in $8.8 million into Singapore badminton

Chinese sports brand Li-Ning will be sponsoring the Singapore Badminton Association (SBA) to the tune of S$8.8 million. ...

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SAA to look for agencies to market commercial rights for Singapore Marathon

The Singapore Athletic Association is looking for sports marketing agencies to market the commercial rights of the Singapore Marathon, Singapore Cross Country and Singapore Road Relay. ...

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New Balance back in the running for Singapore Marathon

When the estimated 17,000 runners start off on their 42.1km marathon tomorrow, another battle in the background involving running shoe brands will also take place. ...

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Singapore Airlines to sponsor 2010 Youth Olympic Games

Singapore Airlines is now the Official Airline for the inaugural Youth Olympic Games (YOG) to be held in Singapore in August 2010. ...

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