From left to right: Lim Chin, S.League CEO, Zainudin Nordin, FAS president, Khoo Kah Siang, GM (GE), Colin Chan, GE. (Photo courtesy of FAS)
Pickering Street, Wednesday, January 11, 2012 — Life insurance company, Great Eastern, extended its co-title sponsorship of the S.League for two seasons. The sponsorship is valued at S$1 million and will span the 2012 and 2013 seasons.
Yeo’s is the other title sponsor and 14 teams are expected to start the 2012 S.League season.
“We are happy to continue our partnership with the S.League which we have been supporting since 2009. Football has always been one of the top sports in Singapore and our association with the league has helped to bring the Great Eastern brand closer to the community,” said Dr Khoo Kah Siang, the Singapore general manager of Great Eastern Life.
Great Eastern also sponsors the Women 10km running event.
Great Eastern will also work with the Football Association of Singapore (FAS) to reach out to schools. Lionel Lewis, Aleksandar Duric and Paul Cunningham will be the ambassadors for the schools’ outreach programme.
The company will also the season opener Charity Shield match on February 5th with proceeds and donations raised in conjunction with this match going towards their adopted charity, the MINDS Fernvale Gardens School.
Said S.League chief executive officer, Mr Lim Chin: “I cannot be happier to be sitting here today with our friends of Great Eastern Life Assurance. Some of the Great Eastern management are my old-time football buddies, and it is great to see us coming together again to bring Singapore football to another level.
Great Eastern Life Assurance Co Ltd has been a firm supporter of local football and with this sponsorship renewal, they are reaffirming their conviction to continue promoting the beautiful game here in Singapore. With the many initiatives intended to reach out and target the community, I am sure this wonderful partnership between Great Eastern and the S.League will soar to greater heights.”
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