AirAsia’s Tony Fernandes (left) with Zainudin Nordin of FAS at the sponsorship announcement. (Photo courtesy of FAS)
Jalan Besar Stadium, Wednesday, July 24, 2013 – The Football Association of Singapore (FAS) announced today at a press conference that Malaysian-based AirAsia will provide a three-year sponsorship worth S$1.8 million.
The sponsorship includes flights for the Under-21, Under-23 and the senior national teams, National Football Academy (NFA) age-group teams and women’s team.
To celebrate the announcement of this sponsorship, AirAsia is offering Singapore football fans will also benefit from the sponsorship agreement, as AirAsia offers attractive travel packages for travelling fans supporting the team on away matches. In celebration of the partnership, AirAsia is offering special deals* to seven destinations in Indonesia, namely Bali, Bandung, Jakarta, Medan, Makassar, Semarang and Surabaya.
AirAsia Group CEO, Tan Sri Dr Tony Fernandes, said: “Sports sponsorship is a part of our ongoing commitment to nurture young talents and provide a platform for them to excel globally, and this sponsorship programme with the Football Association of Singapore is a perfect opportunity for us to demonstrate that dedication. It is not impossible to be the best in the world. With proper support and hard work, we could create our own football heroes and stars.”
“AirAsia has invested heavily in local talents throughout the ASEAN region and beyond with tremendous progress and success such as the ASEAN Basketball League, which has united the various ASEAN countries’ teams through the spirit of sportsmanship; our MotoGP rider Zulfahmi Khairuddin who is now placed 7th, a major step in his career since his wildcard riding days; as well as our support towards the Malaysian national football team, with a special dedicated aircraft livery for the junior squad, and special chartered flights to ferry the senior squad during the last AFF Suzuki Cup semi-finals in Bangkok, and we are excited to embark on this new partnership with the FAS.”
FAS president Mr Zainudin Nordin expressed his delight at the new deal. He said: “This announcement represents a key landmark for the FAS, and we are absolutely thrilled to have concluded an agreement with an organisation of AirAsia’s calibre and reputation. We are really thankful to Tan Sri Tony Fernandes and AirAsia for their staunch support of football and we are looking forward to working closely with them to further promote the sport in the coming years. We are heartened by the endorsement of our footballing vision and programmes, including our youth development structure and players, from FIFA, AFC and leading European clubs. However, there remains much hard work ahead and we will continue to persevere and strive for success.”
Mr Zainudin added: “As we have always said, support from corporations is vital and will facilitate our ongoing efforts to raise our footballing standards and further enable us to expand our community and outreach initiatives. Going forward, we hope that more corporations will view sports, including football, as a key platform to drive brand awareness and equity.”
The sponsorship agreement takes effect from June 1, 2013 to May 31, 2016.
*SGD 0 base fare. Fare refers to base fare and for one way only. Airport taxes and fuel surcharges apply from SGD 45 to SGD 52, one way. Promotional seats are limited and may not be available on all flights, public holidays, school breaks and weekends.
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