red crew jan 2011

“Who are all these people and where did they come from?” The Red Crew after four years. (Photo © Lai Jun Wei/Red Sports)

Just like that, Red Sports turns four years old today.

In the beginning, I wondered whether anyone would read what we wrote. Happily, the answer was ‘yes’ early on and so I just kept on going.

And the longer I kept going, the more people joined me.

Soon enough, we had a merry crew who just kept writing and shooting and writing and shooting.

Before you knew it, we had thousands of stories, all just on Singapore sports.

Thanks for keeping us company all these years and reading our stories.

And all you school athletes out there, the crew and I have enjoyed meeting you and hearing your stories.

Thanks for sharing a part of your life with us.

Red Sports. Always Game.

Red Sports by the numbers
4,800 posts and counting

14 million page views since day 1 (Feb 2007)

1.6 million unique visitors in 2010 (20% growth over 2009)

average of 138,000 unique visitors a month in 2010

one-day record high of 37,000 page views in April 2010

monthly record high of 750,000 page views in April 2010

monthly average of 410,000 page views in 2010

68% of our readers are 13-17 years of age

20% of our readers are 18-24 years of age

61-39% male/female ratio

Red Sports themes

Red Sports — February to May 2007 (We know — it’s ugly.)

Red Sports themes

Red Sports — May to December 2007

Red Sports themes

Red Sports — December 2007 to early 2010

Red Sports themes

Red Sports — Early 2010 to present