Sports Marketing – Page 15

The SingTel grand prix title sponsorship – National Service or brand building?

SingTel was reported to have spent US$10-12 million to be the official title sponsor of the Singapore Grand Prix. Was it worth it?

By Les Tan|2008-10-08T20:57:20+08:00October 8th, 2008|Nation in Motion, Sports Marketing|0 Comments

Red Sports ranks in the top 8% in blogosphere (and other such self-congratulatory stats)

Type in "Singapore sports news" and chances are Red Sports shows up on Page 1. We are validated! We exist! We're alive!

By Les Tan|2012-09-21T13:34:09+08:00October 6th, 2008|Industry in Motion, Red Sports In Motion, Sports Marketing|4 Comments

Red Bull gives you wings – the wrong kind?

Drinking too much Red Bull may not be very good for you. You might get the wrong kind of wings.

By Les Tan|2009-09-03T19:15:03+08:00October 4th, 2008|Body in Motion, motorsport, Sports Marketing|0 Comments

OCBC will blow $2.1 million over 3 days at Singapore Grand Prix

Ed’s note: OCBC clarified that they only bought 100 3-day [...]

By Les Tan|2008-10-22T18:51:40+08:00September 18th, 2008|motorsport, Sports Marketing|4 Comments

Red Sports readers have gone through 4 million pages

Two nights ago, this site slipped past the 4-million page view mark. That's 4 million pages read since Red Sports went live on February 1st, 2007. In the last 30 days, according to Google Analytics, about 1,500 readers a day visit this site.

By Les Tan|2009-04-21T16:26:33+08:00September 14th, 2008|Industry in Motion, Red Sports In Motion, Sports Marketing|5 Comments

A Liverpool-branded sofa, anyone?

Courts (Singapore) Limited announced a marketing tie-up with Liverpool Football Club earlier this week that covers Singapore and Malaysia. This is the latest in a string of tie ups between English Premier League clubs and Singapore-based brands.

By Les Tan|2008-10-07T12:02:22+08:00September 13th, 2008|football, Sports Marketing, World in Motion|0 Comments

Rugby players see red over black

The Singapore Rugby Union recently announced a new jersey for the national team. Singapore, with red and white in its national flag, will now wear...black.

By Les Tan|2008-09-15T10:04:46+08:00August 18th, 2008|Nation in Motion, rugby, Sports Marketing|49 Comments

3 million page views. 42 interns.

I know, I know. Posts like these are immodest. But it's 3 million page views after all. Since we celebrate the fastest, highest, strongest on redsports.sg, hitting the 3-million mark calls for a little celebration because we've reached a new high.