S.League sponsorship – a good marketing play or national service?

In its 14-year history, the S.League has struggled to establish an emotional connection with Singaporeans. While there are sponsors willing to come on board, the league needs a regional expansion plan for it to take off and come out from under the shadow of the English Premier League.

The ASEAN Football Championship should be played on a home-and-away format over a few months

The ASEAN Football Championship (AFF Suzuki Cup) is a tournament best played on a home-and-away format over the course of a few months because to cram seven games (and only for the eventual finalists) in the space of three weeks just says to sponsor Suzuki, "Thanks for your money but we can only give you three weeks of returns in the media."

By |2010-07-11T00:18:18+08:00December 30th, 2008|football, RED out loud|4 Comments
Go to Top